Beauregard.nl B2B

Founded in 1990 by Corrine, Beauregard grew from a small jewelry line into a tunic collection and eventually into a well-established name in fashion wholesale. A move to the World Fashion Centre in 2011 broadened the collection with Parisian trends — the same year the current owner joined the company. After 15 years with the brand, she took over three years ago and has since shaped Beauregard around timeless pieces, quality materials, and strong fits, while keeping the personal, detail-oriented approach the brand was built on.

Problem

Beauregard needed customizations for their Exact Online integration in relation to our platform’s B2B add-on for WooCommerce. These were their requirements:

• Ensure the integration respects the variation product type in WooCommerce and updates product data accordingly.
• Custom rules to modify Exact product data before updating products in WooCommerce.
• Import Pricelists from Exact Online to WooCommerce using the CommerceBird B2B add-on

The first two being high priority, meant the business could not launch the website without those being resolved first.

Solution

Our team started a technical session with the client’s web developer, Pedro from ikigau, to flesh out a solution based on the specific processes and workflows of the client. We mapped them together with the customers shop journey scenario’s to establish a full picture. The solution was feasible within 2 weeks as all requirements could be met by customizing the wordpress plugin. The custom rules were made possible by adding a few action hooks in our plugin, so Pedro could write custom functions before the products were getting updated in WooCommerce (conditional logic). This allowed the client to launch the website without further delay.

Result

The client has now a B2B WooCommerce store that is connected to their Exact Online in real-time for all critical data points like stock and pricing. But also the sync of Orders and Customer data from Woo to Exact so it can be picked by the warehouse staff and fulfilled.

The Pricelist import is a work-in-progress and will be released soon, which allows Beauregard to save a couple of hours per week on manually adjusting pricelists in their store.

CommerceBird has been excellent on all fronts. As a developer, I always look beyond the sales pitch when choosing a plugin, especially for something as important as an Exact Online integration. It is easy for a salesperson to promise everything before the sale, but the real value shows afterwards: in the quality of the plugin, the engineering behind it, and the support when real-world edge cases appear. The plugin itself works very well for our WooCommerce integration and, within the natural limitations of Exact Online, everything runs smoothly. What really stands out, however, is the technical support. The team is very responsive, knowledgeable, and clearly experienced with Exact Online. They stay on top of Exact Online updates and make sure the plugin remains compliant and reliable as things change. I also really appreciate how attentive they are to custom setups. They do not just provide a generic solution and leave you to figure out the rest. They take the time to understand specific use cases and make sure the solution is well engineered, both for the majority of users and for special cases. That is quite rare. Before choosing CommerceBird, I did my research carefully, and I do not regret the decision one bit. Highly recommended.